The #1 Ingredient To ALL Great Marketing (highly targeted traffic too)

Ever traveled abroad to a foreign land?

I’ve been fortunate enough to travel to many countries. The U.K., Switzerland, Germany, Thailand, Singapore, Kenya, Uganda, The United Arab Emirates, and my beloved India (3 times). That’s me, back in ’03, standing with an amazing man with an awesome story (sadly I can’t remember his name – DOH!).

Have you ever tried to talk to a local, only to get a snobby look, like “how dare you not know how to speak my language!”?

I have. Why the cold shoulder? It’s the same reason why so many visitors come to a website and leave seconds later, all because the words and images on that page were not speaking their language.

So what’s the problem? What’s the #1 ingredient to ALL great marketing? Read the rest of this entry »

3 Easy Ways To Get Ahead Of Your Competition Today

3 Easy Ways To Get Ahead Of Your Competition Today(Read time – 2 min)

If I were to ask your customers about the #1 obstacle that stands in their way from buying your product or service, what would they say? Well for most of my clients and their customers, that answer is price. Whether that is your answer or not, it’s easily one of the most common objections you have to learn how to overcome… right?

Well this week I’ve got 3 quick tips to help you persuade your customers to buy from you instead of your competitor, especially when they’re offering a similar solution for a lower‐price.

So without further ado, here they are… Read the rest of this entry »

Case Study – Website Review for Online Conversion (Pt.2)

How to improve your header for online conversionIn this part of the website review I share a couple, but often overlooked tips on how to improve your header and navigation for online conversion.

HINT: You may have this on your website, but if it’s not in the right place or in the right order you could missing out on a lot of leads and sales. Read the rest of this entry »

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Case Study – Website Review for Online Conversion (Pt.1)

Website Review for Online ConversionAs you may or may not know, a good chunk of my time as an online conversion consultant is made up of doing website reviews (one of my favorite things to do – yep, I’m a nerd :-).  Recently I was hired by a website design/development company to go over their website to advise them on Read the rest of this entry »

How a fruitcake can boost your response rates?

(Read time – 1min)

Semantics—the language you use to describe your product and offer—can make a huge difference in bottom‐line results. If that were not true, no car dealer would advertise “pre‐owned automobiles.” They would just sell used cars.

Another example: Collin Street Bakery, headquartered in Texas, was struggling to generate sales for its fruitcake. Read the rest of this entry »

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