(Read time 2 mins)
How do most testimonials read?
Like resumes. And resumes are created to make the candidate look wonderful. But often times, like resumes, testimonials lack real life – so they sound boring, making it easy to overlook.
Yet, what’s the first thing a company does when you present them with a resume? Read the rest of this entry »
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In this part of the website review I share a couple, but often overlooked tips on how to improve your header and navigation for online conversion.
HINT: You may have this on your website, but if it’s not in the right place or in the right order you could missing out on a lot of leads and sales. Read the rest of this entry »
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As you may or may not know, a good chunk of my time as an online conversion consultant is made up of doing website reviews (one of my favorite things to do – yep, I’m a nerd 
. Recently I was hired by a website design/development company to go over their website to advise them on Read the rest of this entry »
(Read time – 1.5min)
If you have a website for your business, then you obviously don’t want it just sitting there as a kind-of online business card right?
Your hope is that it will actually generate business for you. Essentially, you want it to act as a virtual salesperson, to bring in leads, drive sales and increase profit, right?
Sadly, more often the not, websites owners with these kinds of intentions are frustrated with the lack of business that comes from their website. Read the rest of this entry »
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(Read time – 1min)
Semantics—the language you use to describe your product and offer—can make a huge difference in bottom‐line results. If that were not true, no car dealer would advertise “pre‐owned automobiles.” They would just sell used cars.
Another example: Collin Street Bakery, headquartered in Texas, was struggling to generate sales for its fruitcake. Read the rest of this entry »
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(Read time – 1min)
If you’re wondering why your website visitors aren’t taking action and clicking on your links, then you may want to consider making a small simple change to how you’re leading them through your sales funnel.
A common mistake in designing web pages is to use an underlined word or phrase as the hyperlink to lead the visitor to the page you want them to go.
A much more effective method is to simply change the hyperlink into a Read the rest of this entry »
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(Read time 1min or so)
It’s been said that, “Successful people ask better questions, and as a result, they get better answers.” So if you’re struggling to come up with a killer headline, you should stop and make sure you’re asking yourself the right questions.
Among the many questions I drill myself with, here are six that are sure to help you get your juices flowing… Read the rest of this entry »
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(Read time 30 sec)
If you’ve considered using the inexpensive Google Tag to add a little zing to your Google Places Profile, you’ll now have to consider different options. After realizing how many businesses want to take advantage of their Google Places, and how well it can help their local organic search, Google has “Upped the Annie”, by giving Google Places owners to enhance their listing with their newer advertising platform, Google Boost.
You can read more about the decision here –>Google Tags Pulled for Local Search Advertising – eWeek.com.
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(Read time 1 min)
When it comes to writing the copy for your home page, you’re naturally eager to want to put your best foot forward, right? But so often (I’m speaking from 1st hand and client experience), you end up putting too many feet forward, and the result is you overwhelm and confuse your website visitor… so they leave.
The best way to write a great home page is just by following the classic K.I.S.S. rule – Keep It Simple Stupid (or Silly for those easily offended).
When visitors arrive at your site, they are in a hurry to find out if you have what they want. So your copy needs to Read the rest of this entry »
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(Read time 2 mins)
Most likely, you’ve heard that it’s never about the thing – it’s never about the product. It’s about the result that your product delivers…right?
Well, the reality is, it’s actually much deeper than that – Read the rest of this entry »
Sphere: Related ContentWho is this "Keith Gilmore"?
To spare you from the usual 3rd person language
found on an "About" page, I'll just tell you myself. To read more click HERE
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