Ever traveled abroad to a foreign land?
I’ve been fortunate enough to travel to many countries. The U.K., Switzerland, Germany, Thailand, Singapore, Kenya, Uganda, The United Arab Emirates, and my beloved India (3 times). That’s me, back in ’03, standing with an amazing man with an awesome story (sadly I can’t remember his name – DOH!).
Have you ever tried to talk to a local, only to get a snobby look, like “how dare you not know how to speak my language!”?
I have. Why the cold shoulder? It’s the same reason why so many visitors come to a website and leave seconds later, all because the words and images on that page were not speaking their language.
So what’s the problem? What’s the #1 ingredient to ALL great marketing? Read the rest of this entry »