The #1 Ingredient To ALL Great Marketing (highly targeted traffic too)

Ever traveled abroad to a foreign land?

I’ve been fortunate enough to travel to many countries. The U.K., Switzerland, Germany, Thailand, Singapore, Kenya, Uganda, The United Arab Emirates, and my beloved India (3 times). That’s me, back in ’03, standing with an amazing man with an awesome story (sadly I can’t remember his name – DOH!).

Have you ever tried to talk to a local, only to get a snobby look, like “how dare you not know how to speak my language!”?

I have. Why the cold shoulder? It’s the same reason why so many visitors come to a website and leave seconds later, all because the words and images on that page were not speaking their language.

So what’s the problem? What’s the #1 ingredient to ALL great marketing? Read the rest of this entry »

3 Easy Ways To Get Ahead Of Your Competition Today

3 Easy Ways To Get Ahead Of Your Competition Today(Read time – 2 min)

If I were to ask your customers about the #1 obstacle that stands in their way from buying your product or service, what would they say? Well for most of my clients and their customers, that answer is price. Whether that is your answer or not, it’s easily one of the most common objections you have to learn how to overcome… right?

Well this week I’ve got 3 quick tips to help you persuade your customers to buy from you instead of your competitor, especially when they’re offering a similar solution for a lower‐price.

So without further ado, here they are… Read the rest of this entry »

Case Study – Website Review for Online Conversion (Pt.2)

How to improve your header for online conversionIn this part of the website review I share a couple, but often overlooked tips on how to improve your header and navigation for online conversion.

HINT: You may have this on your website, but if it’s not in the right place or in the right order you could missing out on a lot of leads and sales. Read the rest of this entry »

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Case Study – Website Review for Online Conversion (Pt.1)

Website Review for Online ConversionAs you may or may not know, a good chunk of my time as an online conversion consultant is made up of doing website reviews (one of my favorite things to do – yep, I’m a nerd :-) .  Recently I was hired by a website design/development company to go over their website to advise them on Read the rest of this entry »

#1 Key to Increase Your Online Conversion

(Read time – 1.5min)

If you have a website for your business, then you obviously don’t want it just sitting there as a kind-of online business card right?

Your hope is that it will actually generate business for you.  Essentially, you want it to act as a virtual salesperson, to bring in leads, drive sales and increase profit, right?

Sadly, more often the not, websites owners with these kinds of intentions are frustrated with the lack of business that comes from their website. Read the rest of this entry »

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How a fruitcake can boost your response rates?

(Read time – 1min)

Semantics—the language you use to describe your product and offer—can make a huge difference in bottom‐line results. If that were not true, no car dealer would advertise “pre‐owned automobiles.” They would just sell used cars.

Another example: Collin Street Bakery, headquartered in Texas, was struggling to generate sales for its fruitcake. Read the rest of this entry »

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2 Things Your Web Designer Must NOT Forget (sadly most do)

2 Things Your Web Designer Must NOT Forget (sadly many do)(Read time – 3 mins)

Chances are, you were not the one who designed and coded your site. And if you are, be encouraged, because even the most creative web designers often forget, or don’t consider these 2 things when they are creating a website.

What are they?

I’ll give you a hint about the 1st one.

It keeps you from getting many things done throughout your day. In fact, it’s the very reason why I need to get to the point and tell you exactly what I’m referring to. ;-)
Read the rest of this entry »

Simple Way To Get Buyers To Take Action

Simple Way To Get Them To Take Action(Read time – 1min)

If you’re wondering why your website visitors aren’t taking action and clicking on your links, then you may want to consider making a small simple change to how you’re leading them through your sales funnel.

A common mistake in designing web pages is to use an underlined word or phrase as the hyperlink to lead the visitor to the page you want them to go.

A much more effective method is to simply change the hyperlink into a Read the rest of this entry »

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6 Simple Questions to Write Stronger Headlines

6 Questions To Writing Stronger Headlines

(Read time 1min or so)

It’s been said that, “Successful people ask better questions, and as a result, they get better answers.”  So if you’re struggling to come up with a killer headline, you should stop and make sure you’re asking yourself the right questions.

Among the many questions I drill myself with, here are six that are sure to help you get your juices flowing… Read the rest of this entry »

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#1 Rule To Writing a Great Home Page

How To Write a Great Home Page(Read time 1 min)

When it comes to writing the copy for your home page, you’re naturally eager to want to put your best foot forward, right?  But so often (I’m speaking from 1st hand and client experience), you end up putting too many feet forward, and the result is you overwhelm and confuse your website visitor… so they leave.

The best way to write a great home page is just by following the classic K.I.S.S. rule – Keep It Simple Stupid (or Silly for those easily offended).

When visitors arrive at your site, they are in a hurry to find out if you have what they want.  So your copy needs to Read the rest of this entry »

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