In this part of the website review I share a couple, but often overlooked tips on how to improve your header and navigation for online conversion.
HINT: You may have this on your website, but if it’s not in the right place or in the right order you could missing out on a lot of leads and sales.
Another important aspect of the header I recommend is including your phone # at the top right. If someone comes to your site and just wants to talk to someone on the phone, you will increase the chance of them picking up the phone if you put the # at the top. I’d include a phone icon next to it as well. And you might consider adding a button with the phrase “Give Me a Quote”.
And lastly, when you’re listing the services you provide, make sure to start with the service that more of your market wants. You can easily find out by putting them all in the Google Keyword Tool and see which one has the higher ranking.
As obvious as these points might seem, it’s ironic how often very successful businesses tend to overlook this stuff – mainly because they busy running a business. There many more ways to improve conversion on a website what your read here or other sites like this (I’m not gonna show you all my cards).
If you’re interested in getting a website review so you can improve your online conversion, just fill in the contact form —> Click HERE.
In the meantime, I hope these tips and the other posts here are helpful for improving your website’s conversion.
To spare you from the usual 3rd person language
found on an "About" page, I'll just tell you myself. To read more click
#1 by nick on May 31, 2011 - 12:26 pm
Quote
Phone number is key! See if you can add a way to track how many calls you get from someone on your website, by using a different 1-800 number.
Clutch.
-Nick