You might be thinking, “Have you lost it Keith?”  On the other hand, like me, you may wonder if I’ve ever had “it” in the first place.   Both are fair questions.

But, no, I haven’t lost it (…I think).

Here’s the thing about good ethics – they’re honorable, and they should be recognized.   Personally, I was raised on many great values and ethics, and it’s by those beliefs and principals that I’m always aiming to structure my life around.

My contention is not with good ethics, or high standards.  Like me, as a business owner, you pride yourself on doing business with high integrity, honesty, and a hard-working ethic.

The fact is though, you and I live in a marketing-drenched world, so we’re surrounded by literally thousands of advertising messages everyday.  And because this is reality, as a small business owner, there are many challenges we face.   But there are 3 in particular I want to talk about. Read the rest of this entry »

Tags: Branding, Copywriter Madison WI, Entrepreneurs, ethics, Excellence, Hard-working, honesty, Integrity, USP